THE FIRST BRAND EVER TO DESIGN SHOES TO THE CONTOURS OF A WOMAN'S FOOT. IN 1927.

fw2025

BOOTS TO FIT MORE WOMEN. PERIOD.

Every trend. Every fit. Every body.
Because fashion doesn’t matter if it’s not for ALL. All Calf Widths Welcome: XW to Narrow and everything in between.

introducing, emily.

The boot everyone is talking about.

the it boot.
for the it girl.

ALL. The new we. Because ALL means ALL. ALL is not passive. It's power. Its the radical idea that everyone belongs. It's a signal. It's our power.

Comfort Isn’t a Luxury. It’s a Birthright.

For Fall/Winter 2025, Naturalizer leads the conversation in women’s footwear with the launch of its latest collection of extended boots — a bold step forward in both style and inclusivity. As a pioneer in comfort-driven design, Naturalizer continues to redefine what modern women expect — and deserve — from their footwear.

This campaign champions the belief that comfort is not an indulgence, but a fundamental right. Rooted in innovation and guided by a deep understanding of women’s lives, the brand delivers on its legacy of timeless design with purpose. The result: a powerful statement that reclaims comfort as essential, not optional — setting a new standard for the industry.

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S25 DR. SCHOLL'S SHOES