my role on the brand // sr. art director
I plan, concept, and manage all photoshoots and assets thereafter, oversee a senior designer and art director, mentor younger designers and lead creative strategy discussions for all platforms. Collaboration is a key part of my role and incredibly important to me. I frequently work with cross-department team members such as sales, product, UX development and e-commerce to drive results and align creative with brand business goals.
FW23 Campaign
Sr. Art Director: Kelsey Conrad
CD: Dani RoosmanProducer: Majime Productions
Photographer: Adrian Doza
DP: Jericho Patrick
Wardrobe: Sarah Kensell, Shauna Murray + Kiori Lee
Props: Elwira Miezal
HMU: Prisca Wille
Video Editor: Dylan Shultz
Retoucher: Jesse KlitzingKnown for our originality.
Modern twists on vintage classics.
Casual cool on every coast.
The effortless authenticity you can’t fake.
SS23 Campaign & Beyond
Sr. Art Director + Designer: Kelsey Conrad
Creative Director: Jen Wiley + Laura Coggins
sneak peek of FW22 Campaign
SS22 CAMPAIGN
San Fernando Valley + Malibu, California
crew & casting // SS22 Campaign
AD: Kelsey Conrad
Producer: 101 North Productions
Photographer: Adrian Doza
DP: Jesse Natale
Wardrobe: Sarah Kensell
Props: Elwira Miezal
HMU: Prisca Wille
Video Editor: Sean Burke
Retoucher: Jesse Klitzing
when the sunny, cali vibes turn into reality
crew & casting // FW21 Campaign
AD: Kelsey Conrad
Producer: 101 North Productions
Photographer: Adrian Doza
DP: Jesse Natale
Wardrobe: Sarah Kensell
Props: Elwira Miezal
HMU: Prisca Wille
Video Editor: Sean Burke
Retoucher: Jesse Klitzing
My role //
In my short time on Dr. Scholl’s Shoes I have overseen a creative evolution to target a younger audience, and now a Millennial Family consumer mindset. I plan + manage all photoshoots and assets thereafter, oversee a senior designer, mentor younger designers and lead creative strategy discussions for all platforms. I also collaborate with cross-department team members such as sales, product, UX development and e-commerce to drive results and align creative with brand business goals.
As of late, I have completed a brand evolution that will launch in early 2023. With the creative direction of myself and my creative directors, I finished a new, elevated & classic visual direction for Dr. Scholl’s. Stay tuned for our new SS23 campaign.