Naturalizer S24 Campaign

Naturalizer campaign shoots involve dozens upon dozens of shoes, amazing talent, big (read funny) personalities, and great styling. My role is being the art director on the video set. Prior to production I storyboard and collaborate with our creative consultant on big stories for the season and meet with our DP on executions and studio setups. During the day of shoot, I bounce between the stills and video set, as our setup is more fluid than most. I pull on-the-fly inspiration from the stills set and apply that to our video executions. And yes, I work very closely with our PAs to stay on schedule.