email layout + marketing
Naturalizer Insider Email Series
Naturalizer // in print
My role on the Naturalizer creative team was once the lead creative for any and all consumer facing print design. For our catalogs every season, I would collaborate with marketing, sales, and copy teams to deliver timely catalogs to our customers. I concepted, planned, art directed, designed, set up production files, and attended all press checks.
OCTOBER 2019
MARCH 2019
NOVEMBER 2019
APRIL 2020
OCTOBER 2022
NATURALIZER FIT SHOP
Sr. AD/ Designer: Kelsey Conrad
CD: Dani Roosman
UX: Jaci Wilson
A massive cross-team collaboration built from user testing and consumer research, this content page will continue to lead discussions for the entirety of the company - not just the singular brand. Featuring our new innovative contour calf technology, Naturalizer is taking up more space in the inclusivity fashion world and offering even more sizes and widths for its consumers for generations to come.